Sacramento Bee May 27 1943 WWII Enlist in the WAVES or SPARS Serve Your Country

Description

Sacramento Bee
12 Pages
May 27th 1943
Enlist in the WAVES or SPARS. WWII Supplement to encourage women to volunteer.
This Week
was a nationally syndicated Sunday Magazine
supplement that was included in American newspapers between 1935 and 1969. In the early 1950s, it accompanied 37 Sunday newspapers.
A decade later, at its peak in 1963,
This Week
was distributed with the Sunday editions of 42 newspapers for a total circulation of 14.6 million.
McClelland Barclay cover for
This Week
(September 24, 1939)
When it went out of business in 1969 it was the oldest syndicated newspaper supplement in the United States
Magazine historian Phil Stephensen-Payne noted, "It grew from a circulation of four million in 1935 to nearly 12 million in 1957, far outstripping other fiction-carrying weeklies such as
Collier's, Liberty
and even The Saturday Evening Post (all of which eventually folded)
William I. Nichols became editor of the magazine in June 1943, just before the death of Meloney the same month, and a year later the magazine started to turn a profit. In 1948,
This Week
surpassed the
American Weekly
as the top American newspaper supplement in terms of advertising revenue. Nichols turned the financial fortunes of
This Week
around by "shunning anything controversial": "I'm neither pious nor preachy, but my first principle is success and [decency] has paid off in success. You can bore a mass audience to death with acres of flesh. Why did Burlesque die?. By 1963,
This Week
reached its peak in circulation.
Wonderful birthday gift with topical news from home  and abroad including numerous photographs, stories, fashion and adverts.
We have a collection of these stunning magazines, book reviews and newspapers from the 1920's 1930's 1940's 1950's 1960's 1970's for January, February, March, April, May, June, July August, September, October, November and December. Covering most dates in any given month.
We also have an extensive archive of American and Canadian newspapers, magazines and book reviews covering most of the United States.
Some of the titles include: New York Times, Post, Sun, Herald, Tribune, Journal of Commerce, Kansas City Star, Times, Christian Science Monitor, San Francisco Chronicle, LA Times, Washington Times, Star, Baltimore, WSJ and many more titles.
Canada titles include - Montreal Daily Star, Gazette, Standard, La Patrie, Toronto Mail & Empire, Daily Star
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